Our Events

During the pandemic, thousands of families suffered financially and required food assistance. ADANE spearheaded efforts to ensure CFAP and Nourish NY funds were used to purchase dairy from local processors. Getting nutritious milk into the hands of those in need was a huge undertaking involving over 250 distribution events. Each event required meticulous logistical coordination:

• Develop site map and distribution flow for up to 1,200 vehicles per event
• Develop procedures for distribution of dairy products for a quick, efficient and safe guest experience in compliance with CDC Covid-19 protocols
• Create a robust database of community partners and volunteers, including the United Way, Salvation Army, Boy Scouts and Girl Scouts, and other local organizations to support our efforts
• Develop signage highlighting dairy farmers’ commitment to feeding the community

Results: To date over 900,000 gallons of milk have been distributed to families throughout the northeast.

Partnership between Local Dairy Farmers and the NFL

Create high energy, celebratory and immersive experiences to share dairy’s story with the Gen Z community. Prior to 2020, these experiences took place at NFL Stadiums throughout the northeast, but in March of 2020, the pandemic forced us to switch gears from in-person live experiences to virtual events, but our goals remain the same:

• Connect student ambassadors to dairy farmers, giving them a glimpse of what happens on a dairy farm and how dairy is responsibly produced
• Highlight dairy farmers who finance FUTP 60 through their checkoff dollars at events to help tell their story either onsite or via livestream or Zoom from the farm
• Host ‘taste test battles’ for student ambassadors to share their favorite yogurt parfaits, pizza, and smoothie recipes to be included on school menus
• Create physical activity breaks like pizza-themed relay races, dairy-themed yoga sessions, game shows, and trivia that teach student ambassadors about dairy farming and the nutritional benefits of dairy foods
• Identify and include relevant high-energy talent to infuse inspiration and engagement to make dairy’s story resonate with the Gen -Z audience using personalities like:
  • Emcees: Gia Peppers, Christian Crosby
  • Physical Activity Leaders like Deanna Robinson
  • DJ Hollywood
  • Yoga and Zumba Instructors
  • Chefs
  • Team Mascots
  • Current and Former NFL Players

Results: Over the past 10 years, thousands of Gen Z students have been empowered to build healthier school environments through the Fuel Up to Play 60 events hosted by American Dairy Association North East.

Develop an event to engage the members of the media in promotion of dairy and garner earned media opportunities at the New York State Fair, the Pennsylvania Farm Show, and the Maryland State Fair.

• Engage top media personalities in each market to compete against rival outlets in a milkshake contest for bragging rights and the Undeniably Dairy Shake-Off Trophy!
• Recruit a VIP panel of judges to judge the milkshake contest. Past judges have included ADANE board members, State dairy princesses, local politicians & NFL players
• Create a script for the emcee that both engages the audience through dairy trivia questions, and the celebrity media teams with questions about their dairy ingredients and friendly ‘trash talk’.

Results: Exciting, engaging news stories about dairy are featured by the participating news stations.