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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

Adopt-a-Cow Enrollment Open – Program Teaches Students about Where Milk Comes From
Adopt-a-Cow Enrollment Open – Program Teaches Students about Where Milk Comes From

Enrollment for the new school year is open for the ...

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2021 ADA North East Butter Sculpture Unveiled!
2021 ADA North East Butter Sculpture Unveiled!

Today, ADA North East President Audrey Donahoe from ATRASS Farm in Clayville, N.Y., helped unveil the 2021 annual butter sculpture at the New York State Fair.

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Dairy Farmers Build Trust in Dairy through Letters to the Editor with County Fair Focus
Dairy Farmers Build Trust in Dairy through Letters to the Editor with County Fair Focus

Local dairy farmers are submitting letters-to the-editor to their local newspapers inviting consumers to visit them at their county fair to learn more about the dairy industry.

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Dairy Sales Continue to be Impacted by Pandemic – Highs and Lows Expected to Smooth Out
Dairy Sales Continue to be Impacted by Pandemic – Highs and Lows Expected to Smooth Out

The pandemic continues to impact dairy sales in two ways ...

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Reaching Hispanic Consumers Key to Increasing Dairy Sales in the Northeast U.S.
Reaching Hispanic Consumers Key to Increasing Dairy Sales in the Northeast U.S.

With Hispanic consumers representing 13% of milk sales, 13% of ...

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Local Dairy Farmers ‘Keep Cows Cool’ in Media Stories
Local Dairy Farmers ‘Keep Cows Cool’ in Media Stories

Recent hot weather has meant increased exposure for dairy farmers ...

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Shifts in Milk Sales Driven by COVID Effects Five Main Sales Channels
Shifts in Milk Sales Driven by COVID Effects Five Main Sales Channels

According to a recent report about shifts in milk sales ...

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Three New York Dairy Farms Host Tours to Build Trust with Environmental Community
Three New York Dairy Farms Host Tours to Build Trust with Environmental Community
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‘Team Milk’ Member English Gardner Set to Compete in Relay Race in the Olympic Games
‘Team Milk’ Member English Gardner Set to Compete in Relay Race in the Olympic Games

English Gardner, U.S. Olympic Gold Medalist in track and field, ...

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Renown Health Professional Defends Dairy in the News, Says ‘Dairy Foods are Safe, Natural, Accessible and Affordable’
Renown Health Professional Defends Dairy in the News, Says ‘Dairy Foods are Safe, Natural, Accessible and Affordable’

Thanks to ADA North East’s long-term relationship with Dr. Keith ...

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