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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

Cooler Bags Getting Students Cold Milk with School Meals During Quarantine
Cooler Bags Getting Students Cold Milk with School Meals During Quarantine

ADA North East is helping school districts in their distribution of perishable school meal items like milk and dairy products.

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American Dairy Association North East Helps Retailers Keep Milk Available During National Pandemic
American Dairy Association North East Helps Retailers Keep Milk Available During National Pandemic

American Dairy Association North East is actively working with retailers in its six-state region to ensure a safe, abundant milk supply for consumers.

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Retail Dairy Sales Strong, But Foodservice Slump Drives Dairy Surplus
Retail Dairy Sales Strong, But Foodservice Slump Drives Dairy Surplus

A Message from American Dairy Association North East CEO Rick Naczi

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Out-of-School Students Can Get More Access to Milk, School Lunches with Grants from GENYOUth
Out-of-School Students Can Get More Access to Milk, School Lunches with Grants from GENYOUth

GENYOUth launches special call-to-action to corporations, foundations and others to support a new COVID-19 fund — “For Schools’ Sake – Help Us Feed our Nation’s Kids!â€_x009d_

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Second ‘Fun on the Farm’ Online Series Provides At-Home Students with Dairy Education Options
Second ‘Fun on the Farm’ Online Series Provides At-Home Students with Dairy Education Options

Farmer Jess’s series features her children’s sing-a-long book about life on a dairy farm.

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ADA North East Helps Retailers Keep Milk Available
ADA North East Helps Retailers Keep Milk Available

Retailers have lifted the limitations on the amount of milk and dairy products shoppers can purchase.

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Positive Home Milk Delivery Stories Hit Local New Channels, Reach Thousands of Consumers
Positive Home Milk Delivery Stories Hit Local New Channels, Reach Thousands of Consumers

ADA North East pitched several news stories to media markets throughout our territory about local dairy farmers that continue to make home deliveries.

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What Should You Say to Consumers about Dairy Amidst COVID-19 Concerns?
What Should You Say to Consumers about Dairy Amidst COVID-19 Concerns?

Eating a balanced diet with a variety of foods to get essential nutrients is important to help maintain a healthy immune function.

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National Ag Week Takes on a Different Look During COVID-19 Pandemic
National Ag Week Takes on a Different Look During COVID-19 Pandemic

A Message from American Dairy Association North East Chairman Rich Byma, Sussex, New Jersey Dairy Farmer

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‘Farm Fun with Farmer Katie’ Provides At-Home Students with Online Dairy Education Options
‘Farm Fun with Farmer Katie’ Provides At-Home Students with Online Dairy Education Options

View daily videos with dairy farmer Katie Dotterer-Pyle featuring different on-farm topics

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