Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

June Dairy Month Social Media Campaign Designed to Build Trust in Dairy, Shine a New Light on Dairy Farmers as Tech-Savvy Progressive Solution-Seekers
June Dairy Month Social Media Campaign Designed to Build Trust in Dairy, Shine a New Light on Dairy Farmers as Tech-Savvy Progressive Solution-Seekers

June Dairy Month social media toolkit available.

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National Dairy Month — June 2021
National Dairy Month — June 2021

Celebrate National Dairy Month and World Milk Day – June 1, 2021!

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Families Still Need Food Even as Pandemic Restrictions Lift — Farmers Continue to Help their Neighbors with Milk, Dairy Food Distributions
Families Still Need Food Even as Pandemic Restrictions Lift — Farmers Continue to Help their Neighbors with Milk, Dairy Food Distributions

New York dairy farmers volunteer in food distributions in DeWitt and Oswego.

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What is Checkoff Doing to Keep, Grow Youth as Dairy Lovers? Join a Free Call to Learn More!
What is Checkoff Doing to Keep, Grow Youth as Dairy Lovers? Join a Free Call to Learn More!

Learn about how dairy checkoff is focusing on Gen Z partnerships

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Palmyra Farm Episode of ‘This American Dairy Farmer’ is Huge Hit with Viewers, Series Continues to Build Trust in Dairy Farmers and Dairy Foods
Palmyra Farm Episode of ‘This American Dairy Farmer’ is Huge Hit with Viewers, Series Continues to Build Trust in Dairy Farmers and Dairy Foods

Farmer stories strike chord with consumers

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Local Dairy Farmer Supports ‘Mommy & Me’ Recipe Series to Encourage Families to Cook with Kids and Dairy
Local Dairy Farmer Supports ‘Mommy & Me’ Recipe Series to Encourage Families to Cook with Kids and Dairy

Mommy & Me series reaches 50,000

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‘The Best Defense is a Good Offense’ to Address Online Misinformation about the Dairy Industry
‘The Best Defense is a Good Offense’ to Address Online Misinformation about the Dairy Industry

Tips for combatting negative commentary about the dairy industry

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14,505 Live Viewers Learned First-Hand About Modern Dairy Farming Practices During Virtual Farm Tours
14,505 Live Viewers Learned First-Hand About Modern Dairy Farming Practices During Virtual Farm Tours

Altogether, 14,505 students, teachers and parents tuned in live to hear from three local dairy farmers during the Virtual Farm Tours

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Pre-Tour Media Builds Hype Around this Week’s Virtual Farm Tours — First Tour Already Grabs Nearly 11,700 Live Viewers
Pre-Tour Media Builds Hype Around this Week’s Virtual Farm Tours — First Tour Already Grabs Nearly 11,700 Live Viewers

Virtual Farm Tour host/dairy farmer Stacey Copenhaver featured on several media stations

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School Nutrition Professionals Virtually Visit New York Dairy Farm to Learn How the Milk they Serve is Produced
School Nutrition Professionals Virtually Visit New York Dairy Farm to Learn How the Milk they Serve is Produced

Dairy farmer Sarah Colby of Colby Homestead Farm hosts a live virtual farm tour for more than 100 school nutrition professionals from Monroe County, N.Y.

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