Our Covid-19 Response

Author: Patrick Carney | April 24, 2020


Our Covid-19 Response

In this difficult time, one thing remains constant. Dairy farmers continue to work around the clock to continue producing safe, nutritious and wholesome dairy products for your family. We are in this together. We are stronger together.

 

Like our dairy farmers are there for you by producing important products for you, we’re also committed to helping our communities. In recent weeks, we’ve worked with Dairy Farmers of America to host 15 milk donation events that have provided more than 120,000 gallons of fresh milk to families across the North East. Our team has also pitched in to help grocery stores around our region to keep dairy products stocked on their shelves. So far, our team has stocked more than 100,000 units of dairy so we can get it from our farms to your homes faster. As you take fewer trips to the grocery store to practice social distancing, we developed tips for how to safely freeze milk.
 

There for Our Communities

Among the many hardships of the Covid-19 crisis is school closures. Many children across the country rely on free breakfast and lunch at school. When schools began to close, many families didn’t know where their children would get their next meal. Thanks to the amazing food service staffs in school districts across our region, school meals remain available to families. However, each district has implemented different programs from “grab and go” to meal delivery. To keep families informed, we developed a list of many of the school districts in our region and instructions for how to best receive these critically needed meals.

This crisis has also increased demand on food banks. While many people have stepped up to donate to food banks, there was still a critical shortage of volunteers necessary to get meals to families in need. We partnered with our local food banks to promote a call for volunteers.

The Covid-19 crisis has brought out the best in many people. We see this every day from nurses, doctors, first responders, grocery store employees, postal and delivery workers, teachers and many more. To offer a small sign of our gratitude, we developed a “Thank You, Local Heroes” campaign that sent pizzas to our local heroes across the North East.

For the Kids

alt textKids are stuck at home, and parents have had to turn into home-school teachers and video conference experts while juggling their own jobs and responsibilities. It has not been easy for kids or parents. To provide kids with fun, educational content, we launched a new video series – Fun on the Farm. Each week, we feature a new farmer who teaches kids about farming, cows, cooking and baking.

We also launched a new Saturday morning video series – Family Kitchen with Michelle. Here, registered dietitian Michelle Barber shows kids how to make fun snacks and treats using dairy.

In addition to our new video series, we developed fun activities that kids will enjoy (while parents enjoy a break!).

For Adults

We have a ton of great stuff for the kids, but we didn’t forget about adults! Staying healthy and active is harder than ever. That’s why we developed these resources for you.

A Message of Hope

English Garner is a Team Milk athlete and won an Olympic Gold Medal in 2016. She was gearing up her training in anticipation of the 2020 Olympic Games when they were abruptly postponed. She understands the frustration that many high school and college athletes are feeling after their spring seasons were canceled. But, she has a message of hope for you. She’s also sharing her quarantine nutrition tips for athletes.

 

Keeping the Fuel Up to Play 60 Spirit Alive

A global pandemic wasn’t going to get in the way of one Pennsylvania 8th grader who is passionate about the Fuel Up to Play 60 program. In fact, he set up an interactive Fuel Up to Play 60 Google Classroom so he could continue sharing his favorite milk-infused smoothie recipes and exercise tips with his classmates.

The NFL was so impressed by his commitment to the program that they invited him to introduce a Philadelphia Eagles draft pick at the 2020 virtual NFL draft.

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Remember, as difficult as this health and economic crisis is, we are in this together. We are stronger together.


American Dairy Association North East is one of 16 state and regional promotion organizations working under the umbrella of the United Dairy Industry Association. It is the local affiliate of the National Dairy Council®, which has been conducting nutrition education and nutrition research programs since 1915. For more information, visit www.americandairy.com.