For farmers who are active on social media – there’s now a larger audience of families looking for interesting, educational material to pass the time over the next several weeks. It’s a great Connect with these folks by offering a glimpse of your everyday life, whether through short videos, show-and-tell of various parts of the farm, caption contests, or simply asking what they’d like to know more about.
Consider inviting families into your kitchen to showcase your favorite dairy recipes (kid-friendly recipes are always a hit). Remind them a healthy diet – including the nine essential nutrients found in milk and dairy products – is essential to a healthy immune system.
Now more than ever, it’s crucial we share credible information from reputable sources (such as CDC.gov). People are scared, and they aren’t sure who to trust. Posts claiming “milk can cure Coronavirus” or suggesting that the vaccination cows receive helps protect humans – even in a joking manner – could lead people not to trust you or any other dairy farmer.
If you see friends or fellow farmers sharing unverified claims, consider messaging them privately and ask them to remove or edit the post. We have so many great things to talk about, from the animals you all raise, and nutritious products to produce – let’s focus on that.
Please contact Beth Meyer, ADA North East Director of Consumer Confidence, for further tips on communicating with consumers.
ADA North East will continue to work on behalf of dairy farmers. If you have concerns or suggestions about addressing the challenges during this time, please call 315.472.9143.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.