Chocolate milk is the official beverage of many high school state championships in our region, and more than 8,000 student athletes refueled at spring events.
As part American Dairy Association North East’s “Refuel with Chocolate Milk” sponsorship at these events, digital and print refuel messaging, along with public service announcements, encourages athletes and fans to drink chocolate milk.
Spring sports included track, baseball, softball, lacrosse, tennis and golf for the Maryland Public Secondary Schools Athletic Association, New York State Public High School Athletic Association, New Jersey Interscholastic Athletic Association and Pennsylvania Interscholastic Athletic Association.
In total, each year across the region we sponsor:
* 135 high school sports state championships
* 50,000 athletes refuel with chocolate milk
* Nearly 15,000 coaches and athletic directors get year-round nutrition information
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.