Thousands of Student Athletes Refuel with Chocolate Milk

Author: Administrator | November 22, 2019

Thousands of Student Athletes Refuel with Chocolate Milk

Student athletes that recently participated in the fall state championships in soccer, cross country and girls’ tennis refueled with chocolate milk as part of ADA North East’s sports marketing program. 

Dairy farmer Neil Peck from Schuylerville, N.Y., presented awards and served his hometown high school football team – Schuylerville High School – chocolate milk to refuel tired muscles and replenish lost nutrients after the New York State Public High School Athletic Association (NYSPHSAA) Class B Championship game. 

Our sponsorship includes providing chocolate milk to the athletes, as well as signage and public service announcements at all events. Each year we sponsor 135 high school state championships where 50,000 athletes refuel with chocolate milk. We also share sports nutrition information regularly throughout the year with nearly 15,000 coaches and athletic directors for a year-round “Refuel with Chocolate Milk” message.  

Chocolate Milk is now the official beverage of the New York State Public High School Athletic Association. 

New York State Alternate Dairy Princesses Alyssa Roorda and Morgan Hungerford participated in the girls’ soccer championships.

Orange County Dairy Princess Gabby Miyoshi was at the boys’ soccer championships where she made dairy public service announcements about refueling with chocolate milk. 

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About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit or call our Main Office at 315-472-9143.