New York Yankees Manager Aaron Boone participated in the Bronx Summer Meals event this week, supporting ADA North East and other local anti-hunger organizations. Because only one in 10 children who are eligible for free summer meals actually receive them, more than 19 million children are unserved. At the event, ADA North East offered the first 100 kids who received a lunch a voucher for two Yankees game tickets.
To further encourage more participation in the program, ADA North East is offering either Yankees game tickets or Yankees merchandise to the first 50 kids who get lunch at these select meal sites.
Another incentive is everyone who shares Boone’s Summer Meals public service announcement using the hashtag #FREEMEALS311 will be entered into a random weekly drawing in August to receive a Yankees jersey autographed by Boone.
Watch News Coverage of Summer Meals in the Bronx
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.