As part of ADA North East’s Refuel with Chocolate Milk sponsorship with the New York Yankees, 80 youth from the Bronx participated in the team’s summer baseball camps. Yankee Hall of Fame player Mariano Rivera joined the campers to promote healthy eating, especially the role low-fat chocolate milk plays in the body’s ability to recover after training.
With the increasing rate of childhood obesity, ADA North East and the Yankees partner to sponsor several summer camps to reach youth with milk’s important nutrition info.
In addition, Yankees Manager Aaron Boone recorded a PSA about the Summer Meals program in New York City and provided a signed Yankees jersey offered in a drawing for those who shared the Facebook post with the PSA. ADA North East also offered other Yankees prizes for those who attended Summer Meals events during August.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.