Bulk Milk Options Allowed Schools to Serve More Milk During Pandemic, Resulting in More Sales

Author: Jean Kummer | January 12, 2021

Bulk Milk Options Allowed Schools to Serve More Milk During Pandemic, Resulting in More Sales

Although school closures during the pandemic led to declines in meal participation overall, milk sales increased in some districts due to serving milk with multiple meals. Thanks to the April 2020 new USDA milk guidelines, districts were allowed to offer milk in larger containers – like quarts or gallons rather than 8-ounce cartons – when providing multiple meals for students learning remotely. 

ADA North East sprang into action, notifying school districts of the new flexibilities and created a bulk milk calculator tool to help easily calculate appropriate size milk containers. We also provided a best practice guide for serving milk at safe and optimal temperatures during school closures. 

From September to October 2020 (versus a year ago), districts with increased milk pounds served include: 

  • Prince William County School District, Va. – additional 390,384
  • Altoona School District, Pa. - additional 13,513 milk pounds 
  • Syracuse City School District, N.Y. – additional 13,357 milk pounds
  • Greece Central School District, N.Y. – additional 5,300 milk pounds

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.