University of California-Davis professor and air quality extension specialist Frank Mitloenher participated in an interview on AgriTalk, as a follow-up to last week’s Burger King announcement about developing a burger from cows on a low-methane diet. The announcement met with much skepticism about the science and confusion over the strategy.
The company has since stopped running the ad.
Mitloehner says Burger King officials contacted him after seeing his response in Twitter to the company’s commercial, indicating they were surprised by his reaction to the campaign. MItloehner went on to say, “I educated them on the facts, and they made several changes. They took content out that was demeaning to farmers….and they pulled the content from all TV stations. So, to me, that is very positive and it is indicative that they ‘get it’ – that the mistake was made and that it needs to be corrected.”
Mitloehner also reports that Burger King asked him to consult with them moving forward: “They have asked me to cooperate with them in order to infuse science-based research on the one hand and get communication out – and check it before it reaches the masses.”
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.