The third annual Calving Corner, the live dairy cattle birthing center at the 2020 Pennsylvania Farm Show, is reaching thousands of consumers in person and through social media with positive dairy messages about dairy production.
Thousands of people gathered to witness the live births in person, and more than 1,000 people tuned in to our live You Tube channel. Six healthy calves have been born so far.
- Gained more than 300 Facebook followers (Currently at 3,234 followers)
- Gained approximately 150 Instagram followers (Currently at 843 followers)
- 2,347 people are subscribed for text message updates
- Reached more than 86,000 people on Facebook
The top four Facebook posts
Chester County dairy farmer and DMI chair, Marilyn Hershey talks with consumers at the PA Farm Show Calving Corner.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.