Checkoff Helping Advocates Share Social Media Messaging

Author: Administrator | October 15, 2019

Checkoff Helping Advocates Share Social Media Messaging

Dairy checkoff is helping young agriculture advocates develop and share positive messages through social media. Programs like ADA North East’s Dairy Food and Advocacy Network (DairyFAN) and national program, College Aggies Online (CAO) that utilizes Dairy Management Inc.’s Don Schindler, senior vice president of digital innovations, help participants craft positive social media messages. 

DairyFAN has 45 members and combines interactive social media engagement and leadership training, food issues education, and opportunities for networking and participating in digital initiatives around food. Members are asked to regularly engage in social media interactions a least five times per week, expand their network, initiate and respond to key food topics, and participate in special online DairyFAN events such as DairyFAN-hosted Twitter parties. 

Members are also encouraged to attend quarterly educational sessions – the next webinar is Oct. 23 at 7 p.m. – and participate in ADA North East events and other industry events. 

Interested in learning more? Contact Emma Andrew-Swarthout at or visit the DairyFAN webpage. 

Read Dairy Herd Management article: Haters and Trolls Beware: Farmer Social Media is Here to Stay

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit