Checkoff Partner Domino’s One of Few Restaurants to See Sales Boost During Pandemic

Author: Administrator | July 21, 2020

Checkoff Partner Domino’s One of Few Restaurants to See Sales Boost During Pandemic

Domino’s total revenue rose 13.4 percent in the quarter ending in mid-June compared to a year earlier because consumers ordered in more pizza during the pandemic – and pizza had become the top user of cheese during the food chain disruption. Dairy checkoff-funded contactless car-side delivery service that allows diners to choose where they would like their ordered pizza placed in the vehicle also helped boost pizza sales – which continues to translate into more cheese sold. 


About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.