About 25 percent of cheese sold through the foodservice channel is used on pizza, and pizza has outsold all other foodservice categories during the COVID-19 pandemic.
Pizza Hut launched its new large “3-Topping Stuffed Crust” pizza promotion this month, accelerated from their original plans to launch in the fall as a way to help boost cheese sales now. The pizza uses almost twice the amount of cheese as a regular pie, and the promotional campaign is running through July 6.
Because of dairy checkoff’s established national pizza partnerships, a new opportunity arose with Papa John’s pizza to address cheese surpluses as restaurants have been shut down. They are now adding two ounces of extra mozzarella cheese on several menu items, thanks to a joint effort with Leprino Foods, a leading pizza cheese supplier, and Dairy Farmers of America. Checkoff is providing funding to help with marketing and advertising. The campaign ends Aug. 31.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.