Checkoff Working to Make Fluid Milk Relevant in a New World

Author: Administrator | July 16, 2019

Checkoff Working to Make Fluid Milk Relevant in a New World


Fluid milk is a $1.4 billion category and remains a “must-have” in 94 percent of U.S. households today. To build on that, checkoff has two primary goals to revitalize fluid milk sales:

  • Stabilize milk sales through modern innovation that let’s “milk be milk” by expanding flavors, value-added nutrition and improved, modern packaging.
  • Grow sales by using milk as a key ingredient in other beverages like ready-to-drink coffee, energy drinks and smoothies.

Learn more about how checkoff is bringing change to fluid milk

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit or call our Main Office at 315-472-9143.