Baking and cooking food items, including dairy, saw a resurgence in sales during the pandemic, as reported by Dairy Management Inc., through IRi Data Reporting. With 85% of consumers preparing more than 70% of their meals at home, especially younger consumers like Millennials and Generation Z, dairy items seeing a boost are:
- Natural cheese +20%
- Butter +19%
- Cream Cheese +19%
- Sour cream +14%
In comparison, in 2019, 52% of families’ total food spending was away from home. However, consumer mobility - a key factor in at-home versus away-from-home consumption - will likely increase this year as COVID-19 vaccination distribution accelerates.
ADA North East continues to track these consumer trends, and is developing programs to keep dairy sales growing and building trust in our farmers, including:
- Incorporating dairy as part of creative recipes, particularly for younger consumers, through our consumer-facing website, Savor Recipes.
- Tying dairy into home workouts for students and adults using our Sports Nutrition Advisory Panel, the 15-member panel of health and nutrition experts, who offer tips for healthy eating.
- Promoting dairy as a key component of the enjoyable meal occasion while eating at home and while following the new 2020-2025 Dietary Guidelines for Americans, that keep dairy as its own food group. We utilize nutrition experts as third-party spokespeople to advocate for dairy with their clients and social media followers.
- Sharing stories about dairy farmers and their families through interviews and through our new online series, “This American Dairy Farmer.”
To learn more about ADA North East programs, visit AmericanDairy.com.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.