Kelly Reynolds of Reyncrest Farm, Corfu, N.Y., conducted live television segments on Spectrum News, Monday, Jan. 11, to celebrate dairy farmers on “National Milk Day.”
Thanks to ADA North East’s positive relationships with local media, the station sought our help in securing a local dairy farmer for the story.
“It’s important to do community outreach like this because we rely on consumers to buy our products and it’s critical that they can connect a face to their food.” – Kelly Reynolds
ADA North East worked with Reynolds to prepare for the interviews by providing talking points and media tips. Live media spots reach thousands of consumers with positive dairy messaging.
ADA North East nutrition specialist Michelle Barber also participated in a National Milk Day segment on the daily television program “Bridge Street” on WSYR-TV in Syracuse, highlighting the nutritional benefits and varieties of milk, as well as cooking options with milk.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.