ADA North East’s blog about Buffalo Bills player Harrison Phillips and Washington Redskins player Morgan Moses sporting cow-printed cleats to promote Fuel Up to Play 60 garnered major social media attention. The blog reached 10,462 people and was shared more than 300 times through the ADA North East Facebook page. The players were two of 10 that showed support for FUTP60 in the NFL’s “My Cause My Cleats” campaign during last week’s games.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.