Placing dairy in secondary locations in the grocery store – like cheese in the meat or produce departments, yogurt and whipped cream with berries and fruit, butter in the seafood section or milk in grab-and-go coolers – can boost dairy sales up to 7 percent.
ADA North East’s retail team helped secure more than 1,400 secondary placements of dairy products in 500 stores last year. The effort is part of our Dairy Aisle Performance Program (DAPP) that has proven to help retailers sell more milk and dairy products.
In addition to the secondary placements, DAPP includes helping retailers keep dairy cases clean, cold and well stocked and secures proper space allocation for dairy products.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.