A sports drink that is 97 percent dairy, that aims to compete nationally against leading brands, was recently launched with support from dairy farmers through checkoff and industry support. The lactose-free, shelf stable product from GoodSport delivers three times the electrolytes and 33 percent less sugar than traditional sports drinks.
“GoodSport carries dairy’s healthy halo,” said Pennsylvania dairy farmer and ADA North East board member Marilyn Hershey, who serves as chair of DMI. “It not only offers delicious refreshment and nutrition from dairy, but it supports our industry’s sustainability mission. This is giving people a new way to talk about milk and that’s exciting for dairy farmers.”
This month the drink will be available online on Amazon.com and at goodsport.com, with broader retail distribution planned for later in the year.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.