New York dairy farmers and Refuel with Chocolate Milk were a sponsor of the fall 2020 scholar-athlete program of the New York State Public High School Athletic Association (NYSPHSAA) that recognized 1,437 teams and nearly 19,000 individuals from across the state. The annual Refuel sponsorship includes logo placement on all scholar-athlete team certificates distributed to 8,400 teams each year; logo placement on 155 award plaques; and logo placement on the scholar-athlete webpage.
By sponsoring the youth sporting events and programs, ADA North East can promote the Refuel with Chocolate Milk campaign to remind student athletes chocolate milk is the ideal post-workout drink to recharge tired muscles.
ADA North also shares sports nutrition information with nearly 15,000 coaches and athletic directors every month. Chocolate milk is the official beverage NYSPHSAA, Pennsylvania Interscholastic Athletic Association, Maryland Public Schools Secondary Athletic Association, New Jersey State Interscholastic Athletic Association, District of Columbia State Athletic Association, and Delaware Interscholastic Athletic Association.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.