Throughout ADA North East’s six-state region, 184 stores participated in the Dairy Aisle Reinvention program in 2019, for a total of 766 stores to date. Retailers are reporting sales increases after a new installment. The program places customized signage, nutrition information, merchandising techniques, and features dairy farm families in Farm-to-Table signage.
The program encourages consumers to spend more time and more dollars in the dairy aisle by creating a positive shopping experience and building trust in local products.
In New York, ADA North East has worked with ShopRite to place the New York Grown & Certified signage in 58 dairy cases, helping consumers recognize locally produced dairy products.
More than 40 Pennsylvania retail stores have incorporated the “Choose PA Dairy” campaign into the dairy aisle. ADA North East is currently working with Weis, Kennie’s Markets, Redner’s Markets and Shop ‘n Save. Additional stores carrying the Choose PA Dairy theme will be added in 2020.
Choose PA Dairy store installments to-date
5 Weis stores – Altoona, Sunbury, Lewisburg, Muncy and Jersey Shore
4 Kennie’s Markets – Biglerville, Gettysburg, Littlestown, Spring Grove
32 Redner’s Markets – all Pennsylvania stores
1 Shop ‘n Save – Bethel Park
The Choose PA Dairy installations are funded in part through the Pennsylvania Dairy Investment Program Grant ADA North East received from the Pennsylvania Department of Agriculture. ADA North East partners on the campaign with the Pennsylvania Department of Agriculture, Center for Dairy Excellence, PA Dairymen’s Association and Professional Dairy Managers of Pennsylvania, among others.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.