Dairy Retail Team Partners with Giant on Halloween

Author: Administrator | November 06, 2019

Dairy Retail Team Partners with Giant on Halloween

ADA North East partnered with the Milk Processor Education Program (MilkPEP) and Giant stores in southeastern Pennsylvania last week for a night of trick-or-treating with the official drink of Halloween - chocolate milk! More than 1,600 kids visited 18 stores where they sampled TruMoo and Giant chocolate milk, as well as Cabot and string cheese. Families could also pick up milk nutrition info and dairy recipes and other dairy giveaways.

Trick-or-treaters at the Lancaster store on Lititz Pike took photos with the giant chocolate milk glass and chocolate chip cookie, provided by ADA North East. 

Several Lancaster County dairy promoters participated in the sampling events in four different Giant stores.


About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.