Dairy checkoff’s national foodservice partnerships with Domino’s®, McDonald’s®, Pizza Hut® and Taco Bell™ have resulted in additional sales of nearly 1.2 billion pounds milk equivalent. Now their competition is taking notice.
Food chains like Dunkin’®, White Castle®, Cracker Barrel®, Wendy’s® and Panera Bread® have adapted dairy sales-building menu items that include all-day breakfast, real butter as an ingredient, more cheese varieties in more ways, and expanded coffee beverages with dairy – all with NO additional checkoff investment!
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.