Developing relationships with health professionals is part of ADA North East’s strategy to ensure they receive positive dairy messaging to share with their clients. Last week, more than 300 family physicians at the New York State Academy of Family Physicians annual meeting in Lake Placid, N.Y., learned about the important role of dairy in consumers’ diets from ADA North East staff.
“It’s important for us to have face-to-face time at the NYS Academy of Family Physicians Annual Conference. We’ve learned that physicians love to recommend dairy to their patients so this is a great opportunity for us to share current dairy nutrition information with them.” – ADA North East Nutrition Specialist Michelle Barber.
In addition to exhibiting at the meeting, and sponsoring a dairy breakfast, ADA North East hosted a dinner meeting for 12 leading physicians. Our staff highlighted the Breakfast After the Bell program that makes sure school students have access to milk and dairy foods at breakfast and provided information about flavored milk in schools.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.