The New York Thursdays campaign was developed to help New York students learn about the farmers that produce local foods that are served in schools on Thursdays. Schools could participate in a contest by watching videos of a dairy farm to win prizes – one of which was a tour of a dairy farm.
Thirty-five second to fourth grade students from Owego Elementary visited Strong Haven Farm in Barton, New York; 35 sixth graders from School 28-Henry Hudson in Rochester visited Black Brook Farm in Shortsville, New York; and 40 students from Brooklyn participated in a virtual farm tour to El-Vi Farm in Newark, New York. The kids learned about farm production practices including what cows and calves eat and how cows are milked.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.