Fluid Milk Online Sales Increase 123% in 2020 Due to Pandemic

Author: Jean Kummer | February 18, 2021

Fluid Milk Online Sales Increase 123% in 2020 Due to Pandemic

As families shifted to eating nearly all meals at home during the pandemic, more and more adopted digital purchasing of groceries – causing a 123 percent increase in fluid milk online sales to nearly $500 million! Dairy farmers helped to make it happen through their checkoff investment. 

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Through checkoff, farmers rallied the industry to partner on several milk marketing programs to expand retail digital holiday promotions, in-store marketing and recipe programs, and through Amazon milk shopping experience and category leadership to put milk at the top of Amazon Fresh’s search bar.
Locally, ADA North East’s consumer-facing recipe website – Savor Recipes – allows consumers to shop from the website directly with their retailer of choice. This e-commerce feature only allows consumers to purchase real dairy – NO imitations or substitutions of non-dairy products – will appear as options! 

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.