Ten NFL players will show their commitment Fuel Up to Play 60 in the NFL’s “My Cause My Cleats” campaign during games this Sunday, Dec. 8. One of the players is Buffalo Bill Harrison Philips who serves as an ADA North East dairy ambassador.
The players will display FUTP60 messaging and logos or Holstein-patterned prints on their cleats, then share images and info about the cause on social media before the games using #mycausemycleats.
Pennsylvania dairy farmer and DMI chair Marilyn Hershey said, “It’s great to see these players put their passion for Fuel Up to Play 60 and children’s health and wellness priorities on full display. NFL players and dairy farmers are very united in this cause, and our 10-year partnership has delivered healthy change in kids’ lives across the country.”
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.