GENYOUth Benefits Dairy Farmers Through Grants

Author: Administrator | April 17, 2019

GENYOUth Benefits Dairy Farmers Through Grants

This spring, five schools in the ADA North East territory each received a $7,000 GENYOUth PepsiCo grant to place grab ‘n go breakfast carts. The carts align with our Breakfast in the Classroom initiative. Each cart features the Fuel Up to Play 60 logo and offers milk and either cheese or yogurt smoothies or parfaits.

“It’s so valuable to use our partnerships to help multiply the effect our dairy farmer dollars can have on promotion. As a mom of three, it’s fulfilling to see how excited the students and the staff are to have more breakfast options that include dairy.” – Val Lavigne, dairy farmer from Schaghticoke, N.Y., who participated in a cart unveiling event in Purchase, N.Y. 

All schools that received the carts participate in Fuel Up to Play 60, the youth wellness program founded by dairy farmers through National Dairy Council and the NFL, in collaboration with USDA. Fuel Up to Play 60 is the flagship program of GENYOUth. 

Across the country, GENYOUth – with financial contributions from private businesses – is helping place carts in more than 200 schools during the 2017-18 and 2018-19 school years. More than 70,000 additional students will have access to breakfast, serving an estimated 5.8 million pounds of milk annually. 

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit