With families cooking and eating at home more because of the pandemic, milk has made its way back to kitchen tables – with 72 percent of moms saying milk was their number one “must have.” In response to the renewed interest in milk, Milk Processor Education Program (MilkPEP) launched a new version of the old favorite – the “got milk?” campaign this week. ADA North East is amplifying the campaign on our social channels and, in addition, launched an Instagram contest for consumers in our region to post their #gotmilkchallenge video with a second hashtag, #milkmovesme, for a chance to win fun prizes.
Watch the campaign ad:
The campaign will focus on engaging youth and their parents who shop for them using digital communications and social media. Some of today’s biggest social media influencers will be involved, like Olympic swimmer Katie Ledecky swimming the length of a pool with a glass of chocolate milk on her head – that she drinks at the end.
Watch the video with Katie Ledecky:
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.