Celebrate National Farmers Day on Monday, October 12, 2020, by sharing posts highlighting farmers’ critical role in caring for cows, a healthy planet and healthy, delicious dairy. It’s easy to participate!

KEY CONSUMER MESSAGES

This fall, the dairy community is highlighting farmers’ critical role in caring for healthy cows, a healthy planet and healthy, delicious dairy.

  • Commitment: The U.S. dairy industry is working to become carbon neutral or better by 2050. These efforts also include reducing water usage and optimizing use of manure and nutrients to improve water quality.
  • Value of the Cow: Dairy cows play an important role in a sustainable food system. They can eat leftovers that people can’t eat, like almond hulls and orange peels, which would otherwise go into landfills.
  • Progressive Sustainability: Dairy farmers upcycle resources like crops and water to produce milk in a more sustainable way.
  • Dairy is Sustainably Nutritious: Dairy provides more than half of the calcium and vitamin D and 18% of the protein consumed by Americans, while the U.S. dairy industry’s greenhouse gas footprint is only about 2% of the U.S. total.

PARTICIPATION IS EASY – Just follow these quick steps

1. Post a photo (or video) and messaging that connects consumers back to the farm — and what’s real — when it comes to dairy and your connection to dairy.

  • Use one of the 3 options provided below (with downloadable photos for Facebook, Instagram or Twitter) –OR–  select your own original photo (or video) and add this National Farmers Day Badge to the image
  • Post photo with accompanying Suggested Social Copy (or original message)

2. Use these Hashtags:

  • #NationalFarmersDay
  • #UndeniablyDairy

3. Tag American Dairy Association North East: @americandairyNE (FB, Twitter & Instagram)

READY-TO-POST PHOTOS

OPTION 1

Choose Downloadable Image: 

Facebook, Instagram or Twitter

Suggested Social Copy:

Have you heard? It’s #NationalFarmersDay today! Dairy cows play an important role in a sustainable food system. They can eat leftovers that people can’t eat, like almond hulls and orange peels, which would otherwise go into landfills. #undeniablydairy

OPTION 2

Choose Downloadable Image:

Facebook, Instagram or Twitter

Suggested Social Copy:

Cows are thirsty girls, drinking about a bathtub full of water every day. #NationalFarmersDay Producing one gallon of milk creates a 19% smaller carbon footprint than it did 10 years ago – and involves 30% less water and 21% less land. #undeniablydairy

OPTION 3

Choose Downloadable Image:

Facebook, Instagram or Twitter

Suggested Social Copy:

The dairy community is working hard caring for cows and producing milk to ensure every child has access to nutrient-rich foods —including dairy foods— to help them grow, learn and thrive. #NationalFarmersDay #undeniablydairy