June Dairy Month Promotion Saw Significant Outreach

Author: Administrator | July 16, 2019

June Dairy Month Promotion Saw Significant Outreach

ADA North East promoted June Dairy Month through a variety of events, news stories and digital media.

The month kicked off with the “Love What’s Real” convoy stop in New York City; followed by eight Summer Meals events that featured dairy farmers, dairy princesses and NFL player support; the launch of the New York Fill a Glass with Hope campaign; farm tours and a tree planting event at a local dairy farm.

Our digital efforts garnered 34,620 in website views, nearly 1.2 million social media impressions* and more than 44,700 social media engagements.
* Impressions – number of times the information was seen by viewers
* Engagement – number of time action was taking like shares, comments or likes

Traditional media results – television, print, online news platforms and radio – included 136 placements that generated more than 38 million media impressions, resulting in more than $106,000 in estimated publicity value. 
* Impressions – number of times the information was seen by viewers 
* Engagement – number of time action was taking like shares, comments or likes

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About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.