In the second half of 2020, Dairy Management Inc., the national checkoff organization, is focusing on keeping dairy an “essential constant” for families during the pandemic. Dairy sales spiked in retail as families began eating more meals at home, and its popularity grew at the height of quarantine by providing emotional comfort, security and sustainable nourishment.
Read more about the four critical areas DMI plans to focus on to cement the essential role of dairy foods and dairy farming in the upcoming months – health and wellness; resilience and community impact; environmental stewardship; and emotional connection.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.