Installing new signage to direct shoppers to their favorite products in the dairy case helps contribute to the national 2.5% growth of all dairy sales in the first three months of 2021. Last week, dairy signage was placed in a Weis store in Gap, Pa., as part of dairy farmers’ and ADA North East’s Dairy Aisle Reinvention Program. Local retailers report significant sales growth when the new merchandising techniques are implemented, and local dairy farmers are encouraged to stop by to see their checkoff investment at work.
Installing customized signage to showcase the real dairy in the dairy case and installing cheese pushers and yogurt dividers keep products organized and easy to find. Some installments feature local farm families to help make the connection to where the milk comes from, and also by providing nutrition and product use ideas, shoppers spend more time and dollars in the dairy aisle.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.