Allison Akins of Five Mile Farm, Lisbon, N.Y., joined ADA North East nutrition specialist Michelle Barber on a Facebook Live interview with Weis Markets’ Registered Dietitian Beth Stark. Promotions like this engage consumers who are interested in food and nutrition and who will purchase more dairy products to try the recipes at home.
More than 5,000 viewers tuned into the Facebook Live session offering nearly 200 comments and questions to the trio. Together, they made recipes that included milk, Cabot Creamery Greek Yogurt and Cabot Creamery cheeses, the cooperative of which Five Mile Farm is a member. Akins also provided dairy trivia questions for the viewing audience to answer.
During the presentations, a sweepstakes for Weis or Cabot gift cards was offered to viewers who liked, commented and shared the ADA North East or Weis Facebook pages.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.