Between March and June all milk sales were up by 12 percent in the Northeast U.S., and up by 9.6 percent across the country. Since the beginning of the year (pre-COVID-19 to date) all milk sales are up by 5.4 percent in the Northeast and 4.5 percent in the nation.
Dairy remains in high demand because consumers are still preparing more meals at home - even as quarantine restrictions are being lifted. ADA North East’s retail team continues to do its part to make sure consumers have access to milk and other dairy products by assisting some retail stores in stocking shelves as needed – more than 157,000 units to-date in 1,200 stores.
Our Dairy Aisle Performance Program helps monitor dairy cases to ensure they are clean, cold and well-stocked. So far this year our retail team has made nearly 4,250 store visits, putting us on track to surpass the usual 6,000 visits in a normal year.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.