As part of dairy farmers’ and ADA North East’s Dairy Aisle Reinvention (DAR) program, we recently installed spring-loaded cheese pushers in two Greensburg, Pa., Shop ‘n Save grocery stores to help provide easy access to shoppers’ favorite brands and flavors – which retailers report boosts sales. In fact, cheese contributed to all dairy category sales showing a national growth of 12% through February 2021, compared to the same period a year ago, as reported by Dairy Management Inc.
By providing a convenient shopping experience for consumers, retailers report significant sales growth when cheese pushers and other Dairy Aisle Reinvention merchandising techniques are implemented, including customized signage to showcase the real dairy in the dairy case, featuring local farm families to make the connection to where the milk comes from, and providing nutrition and product use ideas.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.