ADA North East’s Breakfast After the Bell program is implemented throughout the year. By the end of 2019, an additional 243,813 students were served breakfast in our region, which is an estimated additional 182,860 half-pints served daily, and 98,287.25 pounds of milk per day.
New yogurt and cheese strategies were also tested during the year, resulting in permanent placement on menus for the 2019-2020 school year. The yogurt program was initiated in 48 targeted school districts, showing an 181% increase in yogurt sales or an additional 79,230 4-ounce servings or 19,808 additional pounds of milk sold during the test periods.
Fifty school districts participated in the cheese program that showed a 52 percent increase in cheese sales during the test periods, translating to an additional 91,327 pounds of cheese or 895,005 pounds of milk sold.
Learn more about ADA North East school programs: https://www.americandairy.com/dairy-in-schools/.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.