ADA North East partnered with Redner’s Markets and Cabot Cheese to promote National Grilled Cheese Day last month – which resulted in a 17 percent increase in the sliced cheese category compared to last year during the campaign.
More than 2.4 million consumers were reached through a printed ad promotion in the store’s circular for two consecutive weeks. Additional consumers were reached through an in-store cross-merchandising display with recipe cards, a print and digital article in its HealthCents publication, and a Facebook video and contest giveaway.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.