National School Breakfast Week Promotes Milk, Dairy Foods

Author: Administrator | March 07, 2019

National School Breakfast Week Promotes Milk, Dairy Foods

ADA North East held a National School Breakfast Week event this week in Annapolis, Md., to kick off March as National Nutrition Month, and to draw attention to the federally-funded school breakfast programs. These programs make it possible for all students to have access to a nutritious breakfast every day – one that includes milk and dairy foods.  

Dairy farmer Trisha Knight-Boyce of Chapel’s Country Creamery in Easton, Md., joined Maryland state officials, school administrators and anti-hunger advocates to discuss school breakfast programs in Maryland, and strategies to providing access to the 200,000 students who currently do not partake in school breakfast. Former Baltimore Ravens player Qadry Ismail also participated in the event to support the messaging about starting the day with a healthy breakfast that includes dairy and incorporating daily physical activity. 


About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.