ADA North East’s new video series honors the hard work and dedication of local dairy farmers – not just during the pandemic, but every day.
The first video featured retail workers recognizing farmers’ efforts for producing the safe, abundant supply of milk that is sold at their stores. In the first week, the post grabbed more than 5,400 views on Facebook, plus an additional 640 views on other social media outlets including Twitter, Instagram and YouTube.
The second video shows school food service workers and families thanking dairy farmers for continuing to provide milk and dairy foods for students’ well-being. Since being posted on Monday, May 11, it has already received 1,100 Facebook views.
Because ADA North East has established relationships with those who work in retail, school foodservice, health professionals, students and consumers, those audiences want to show how much they value what dairy farmers do each day.
Stay tuned for future videos from healthcare workers, Fuel Up to Play 60 partners, consumers, and more.
Watch the Appreciation Series Videos
Retail workers say #ThankYouDairyFarmers
School Workers and Students Say #ThankYouDairyFarmers
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.