New York Farmers Hone Social Media Skills to Educate Consumers about Dairy

Author: Administrator | July 14, 2020

New York Farmers Hone Social Media Skills to Educate Consumers about Dairy

This week, 16 dairy advocates who belong to ADA North East’s DairyFAN (Dairy Food Advocacy Network) program participated in a virtual conference to hone their social media skills. DairyFAN is a leadership program designed to aid farmers and “ag-vocates” in engaging with the public about farms and food, and the conference focused on creating positive content and using analytics to benefit that content. 

Fabius, N.Y., dairy farmer and DairyFAN member Johanna Bossard, participated in the conference. 

“The virtual DairyFAN conference was a great way to be able to network and interact with social media advocates from not only our state but from across our nation! I am excited to implement the new ideas I acquired in my own social media advocacy.” – Johanna Bossard 

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Guest speaker “New Mexico Milkmaid,” who has a popular social media presence provided tips to prepare quality content to share with viewers. “Tara Teaspoon,” a dairy-friendly food and lifestyle blogger, also shared her digital experiences.

To learn more about DairyFAN, contact Emma Swarthout at eandrew@milk4u.org or visit the DairyFAN page on our website.



 


About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.