As the pandemic rolls on and consumers are even more concerned with purchasing locally-produced products, ADA North East continues to work with retailers to incorporate the Farm-to-Table campaign, ensuring that shoppers know their milk is produced by New York dairy farmers.
As part of ADA North East’s Dairy Aisle Reinvention program that gives the dairy case a “makeover” to maximize retail merchandise techniques that increase dairy sales, the Farm-to-Table campaign features local families with photos and signage strategically placed on the dairy cases.
This year, 330 Stewarts Shops received new signage that includes three New York dairy families. In Saratoga County look for Koval Brothers Dairy from Stillwater; in Rensselaer County Elm-Spring Farm from Eagle Bridge; and in Washington County Durkee Farm from Fort Ann.
Crossbrook Farms in Middleburgh is featured in six Foodtown stores and will soon be featured in 35 Gristedes and D’Agostino stores in Manhattan.
Other stores that have received a Dairy Aisle Reinvention include ShopRite, Acme, Key Food, Weis, Hannaford, Foodtown, Tops, P&C Fresh and other independent stores.
Each installment also includes customized signage to highlighting real dairy and nutrition and product use ideas. Retailers report significant sales growth after implementing this marketing program.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.