Chocolate milk is the official beverage of the New York State Public High School Athletic Association and the Public Schools Athletic League. All participating athletes get chocolate milk, and digital and print Refuel messaging is featured during the games and heard in public service announcements.
This winter, ADA North East sponsored 13 New York championship events and 4,350 athletes refueled with chocolate milk:
- Boys/Girls Basketball
- Boys Swimming and Diving
- Dual Meet and Individual wrestling
- Girls Gymnastics
- Boys/Girls Indoor track and field
- Boys/Girls Skiing
- Competitive Cheer
- Boys/Girls Bowling
- Ice Hockey
In total, each year we sponsor 135 high school sports championships:
- 50,000 athletes refuel with chocolate milk
- Sports nutrition info is shared with thousands of coaches and athletic directors each month.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.