Checkoff’s partnership with globally recognized foodservice leaders like McDonald’s, Taco Bell, Domino’s and Pizza Hut have yielded many successes for dairy in the last decade. Our food scientists have provided support on product development, we have shared science-based dairy nutrition research, and offered marketing insights on trends that interest consumers.
In collaboration with U.S. Dairy Export Council (USDEC), checkoff is taking this successful model into the international marketplace. Pilot partnerships with Yum! Brands, Inc., saw increased U.S. cheese usage. Specifically, the Pizza Hut pilot in the Asia-Pacific region (16 countries and 5,000 stores) launched five pizzas that feature U.S.-produced cheese, and TV commercials to raise awareness of U.S. cheese.
The KFC pilot was focused in the Latin America and Caribbean regions (40 countries and 1,200 stores) with a dairy checkoff food scientist helping create chicken and cheese ideas to arrive in the marketplace later in 2019.
Learn more about these opportunities in The U.S. Dairy Exporter Blog from the U.S. Dairy Export Council.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.