Checkoff’s partnership with globally recognized foodservice leaders like McDonald’s, Taco Bell, Domino’s and Pizza Hut have yielded many successes for dairy in the last decade. Our food scientists have provided support on product development, we have shared science-based dairy nutrition research, and offered marketing insights on trends that interest consumers.
In collaboration with U.S. Dairy Export Council (USDEC), checkoff is taking this successful model into the international marketplace. Pilot partnerships with Yum! Brands, Inc., saw increased U.S. cheese usage. Specifically, the Pizza Hut pilot in the Asia-Pacific region (16 countries and 5,000 stores) launched five pizzas that feature U.S.-produced cheese, and TV commercials to raise awareness of U.S. cheese.
The KFC pilot was focused in the Latin America and Caribbean regions (40 countries and 1,200 stores) with a dairy checkoff food scientist helping create chicken and cheese ideas to arrive in the marketplace later in 2019.
Learn more about these opportunities in The U.S. Dairy Exporter Blog from the U.S. Dairy Export Council.
About American Dairy Association North East
American Dairy Association North East (ADANE) is the local affiliate of the National Dairy Council® and the regional consolidation of three promotion organizations including the American Dairy Association and Dairy Council, Inc., Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. Committed to nutrition education and research-based communications, ADANE provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Funded by dairy checkoff dollars from more than 12,000 dairy farm families in New York, New Jersey, Pennsylvania, Maryland, Delaware, and northern Virginia, ADANE works closely with Dairy Management Inc.™ to bring a fully integrated promotion program to the North East region. For more information, visit americandairy.com