Dairy farmer Jimmy Harris of Holly Brooks Farm in Perkasie, Pa., participated in a Fuel Up to Play 60 kickoff event at Edgewood Elementary School in the Pennsbury School District in Yardley.
“As a dairy farmer, I’m proud to support programs like Fuel Up to Play 60, which empower students to prioritize wellness,” said Harris. “By giving them the tools to live an active lifestyle, and eat healthy foods, like milk, cheese and yogurt, we’re helping students build habits that last a lifetime.”
Harris participated in a question-and-answer session with the students, joined them in exercises and activities, and sampled new dairy breakfast items the school district will be offering during the 2019-2020 school year. Philadelphia Eagles mascot Swoop participated in the event and local Philadelphia FOX affiliate also attended, broadcasting live on the morning show.
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About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.