ADA North East and the Philadelphia Eagles partnered to provide a new cooler to hold yogurt parfaits during the C.C.A. Baldi Middle School’s grab n’ go breakfasts, thanks to the $5,000 Hometown Grant given by the National Football League’s Fuel Up to Play 60 initiative.
The league provides the funds to each team and a partnering local dairy council that work together to identify a school that needs help promoting health and wellness. ADA North East opts to help implement or expand new school breakfast programs by giving the grant to purchase new breakfast equipment.
By implementing new breakfast programs, student meal participation typically grows from 20 to 90 percent which in turn boosts milk sales.
With the addition of this cooler, we’ll be adding to the number of Pennsylvania students participating in breakfast that has already increased by 20,062 students and 15,047 half-pints of milk so far this year.
Dairy farmer Casi Long from Elverson, Pa., participated in a pep rally at the school giving students a face-to-face opportunity with a dairy farmer to build trust in the milk they drink, and to celebrate the new cooler’s arrival. She was joined by three Eagles players – Mack Collins, Jordan Mailata and Corey Clement – as well as Eagles cheerleaders and team mascot Swoop.
Today, we joined @AmerDairyFUTP60 at C.C.A. Baldi Middle School to present a $5,000 NFL Hometown Grant to expand the school’s breakfast program! The students participated in a Play 60 Pep Rally with @mackhollins, @bostonscott2, and @jordan_mailata. @AmericanDairyNE@FUTP60 pic.twitter.com/55cD61Bbkk— Eagles Communications (@EaglesComms) November 19, 2019
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.