Refuel with Chocolate Milk Message Reaches Thousands Through National Sports Network

Author: Jean Kummer | March 31, 2021

Refuel with Chocolate Milk Message Reaches Thousands Through National Sports Network

Dairy farmers are getting the Refuel with Chocolate Milk message to thousands of high school athletes, coaches and fans virtually with a 30-second ad that runs through June on the National Federation of State High School Association (NFHS) Network.

Watch the ad:

The NFHS network, an online live and on-demand video streaming service that covers regular season and postseason sports, will show the ad during all games broadcast from ADA North East’s six states. The ad will also run on the Pennsylvania Cable Network’s coverage of the Pennsylvania Interscholastic Athletic Association spring state finals. 

This viewing platform has become essential as the number of fans allowed to attend games has been limited due to the COVID pandemic.

Developed by MilkPEP, the ad highlights a study initiated by regional dairy checkoff organization Dairy MAX, that shows high school athletes recover faster when they refuel with chocolate milk. ADA North East customized the ad to include our website and sports nutrition contact information.

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About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit or call our Main Office at 315-472-9143.